If a collision with a deer is unavoidable, what is the recommended action?

Braking firmly and staying in your lane is the recommended action when a collision with a deer is unavoidable because it helps maintain control of the vehicle and reduces the risk of a secondary accident. Swerving can lead to losing control, potentially causing a crash with another vehicle or object. Additionally, it may increase the likelihood of injury to both the driver and passengers, as well as others on the road.

By braking firmly, you provide yourself the best chance to minimize the impact, and staying in your lane ensures that you do not interfere with oncoming traffic or risk colliding with other obstacles. This approach is endorsed by safety organizations and reflects a cautious and controlled response to the sudden appearance of wildlife on the road.